User testing is a way of gaining insight into the performance of a website by putting small groups of users through specific scenarios and tasks.
Unlike a market research survey, which gathers opinions as to what people ‘think’ about something, a usability study gathers information by getting people to ‘do’ something. This type of study does not provide much instruction other than laying out the task and then getting the user to do the rest. The most valuable insights come from the users’ comments as well as facial expressions and emotions that occur while the testing is happening.
Regardless of your budget, user testing provides invaluable information regarding where your site is performing well and what areas require improvement. Jakob Nielsen, a leading expert in the field of usability testing provides the following insights statistics on the benefits of user testing:
“Following a usability redesign, websites increase desired metrics by up to 135% on average”.
66smedia Interactive has developed an iterative process for user testing that can be conducted for businesses of any size. We offer a wide variety of services to improve website usability.
|Selection of Groups for User Testing||Pre – Testing|
|Creation of User Testing Scenarios||Pre- Testing|
|Follow – Up Survey Questions for Users||Post – Testing|
|A Completed Report – present results of the user testing including recommendations||Post – Testing|
During the user testing process there are several attributes we are focussing on. The four major responses are: