User testing and usabillity testing

What is Website User Testing?

User testing is a way of gaining insight into the performance of a website by putting small groups of users through specific scenarios and tasks.

Unlike a market research survey, which gathers opinions as to what people ‘think’ about something, a usability study gathers information by getting people to ‘do’ something. This type of study does not provide much instruction other than laying out the task and then getting the user to do the rest. The most valuable insights come from the users’ comments as well as facial expressions and emotions that occur  while the testing is happening.

Why it is User Testing Important?

Regardless of your budget, user testing provides invaluable information regarding where your site is performing well and what areas require improvement. Jakob Nielsen, a leading expert in the field of usability testing provides the following insights statistics on the benefits of user testing:

“Following a usability redesign, websites increase desired metrics by  up to 135% on average”.

  • Improvement included activities such as:
  • User performance / productivity 161%
  • Use of specific (target) features 202%
  • Completing survey 100%
  • Web Site Traffic 150%

66smedia Interactive has developed an iterative process for user testing that can be conducted for businesses of any size. We offer a wide variety of services to improve website usability.

What We Offer:

Selection of Groups for User Testing Pre – Testing
Creation of User Testing Scenarios Pre- Testing
Follow – Up Survey Questions for Users Post – Testing
A Completed Report – present results of the user testing including recommendations Post – Testing

What we are Measuring during User Testing:

During the user testing process there are several attributes we are focussing on. The four major responses are:

  • User Recall – How much of the site/prototype can the user recall once all testing has been completed
  • Site Performance (Efficiency) – Are users able to complete their task easily? What roadblocks do they encounter?
  • Emotional Responses of the User – What is the users overall feeling after testing? Do they feel satisfied with their results? Was the test stressful?
  • Test Accuracy – Were the scenarios easy to follow? How many mistakes did users make during the testing? Were the mistakes consistent for all users?
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