SEO strategy and SEM strategy

What is SEO and SEM?

SEO and SEM strategy are traffic strategies aimed to make your business more visible online and increase your online presence.

Search engine optimization (SEO) is the process of tailoring your website’s content, both front and backend, to ensure that it is found by search engines and displayed in search engine results when users enter in an organic search (searches that do not include your website link – they’re NOT looking specifically for you). SEO helps you broaden your reach online to extend to new users and new customers who were previously unaware of your business.

Search engine marketing (SEM) strategy involves participating in adwords or pay-per-click campaigns and other placement tools to advertise your business, product, or service to targeted consumers searching for related terms. We can develop SEM strategies that are highly measurable and produce real results.

 

How does SEO work?

Our search engine optimization process begins by working through which keywords and search phrases are relevant to your company, and which ones you want to be found for. These keywords and search phrases play a role in designing the information architecture of your website.

The success of your online strategy lies in taking a broader approach – not limiting your efforts to developing an effective website, but also in understanding how users find you online.

We work in close partnership with 6S Marketing, another Vancouver-based company that specializes in SEO and search engine marketing (SEM), which relates to advertising on search engines like Google, and content network advertising, which relates to advertising on other relevant websites in your sector. This partnership between 66sMedia and 6S is proving to be very beneficial for clients; by bringing together two specialist agencies, we are able to cover the full spectrum of your online strategy and consistently exceed client expectations.

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