ROI-driven Online Strategy

What is ROI-driven online strategy?

A good online strategy is one that is measurable and delivers a return on investment (ROI) for our clients.

Our online strategy development begins by looking at the client’s online presence in terms of the website’s key performance indicators (KPI’s)for success. By assessing the client’s current online presence, we can develop a custom online ROI strategy that maximizes the profitability of the client’s respective web development project.

The key performance indicators for successful online strategy are as follows:

Website traffic

  • Visitors
  • Cost per acquisition
  • Cost per sale


  • Conversion ratio
  • Optimizing forms and sign up
  • Sales funnels


  • Traffic return rate
  • Newsletter sign-up rate

Sales value per customer

  • Monetary value per sale
  • Sales repetition rate

We work closely with our clients to develop online strategies that are exactly tailored to meet their individual online needs and maximize their overall website ROI.

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